- Don’t focus on only one social media platform
Just a few years ago, Twitter was the go-to platform for social media marketers. After that, Facebook assumed the mantle as the best social network for marketers. Today, it seems that most marketers prefer Instagram to reach users.
In the future, there is no telling which social media network will be the darling of your target audience. Marketers should recognize that it is dangerous to focus only on one social network. Instead, marketers should develop an understanding of the target audience. Many people use a variety of networks for different purposes.
Similarly, social media marketers must take a multichannel approach in reaching prospects and customers. Ensure that each platform is used in unique ways to encourage users to follow and engage with brand across services.
- Invest in influencer marketing
Internet users have become wary of traditional advertisements. So much so that users have developed “ad blindness,” in which they simply ignore display ads placed prominently on social networks. To combat this, brands are now relying on sponsored content created by social media influencers to build connections with target audiences.
3.Engage on social media
Most social media platforms rely on algorithms to determine what content is displayed prominently and what content is buried. Facebook and Instagram use “engagement” as a primary factor in determining what content should or should not be displayed.
Social media is not a media. The key is to listen, engage and build relationships.
One major form of engagement is comments. Posts that receive more comments are often displayed more prominently within social media feeds and within discovery pages like Instagram’s Explore page.
- Create a clear and unique brand identity
Social networks are crowded places in which users are constantly reevaluating what they do and do not want within their social media feeds. Because of this, it’s vital that your organization develops a clear and compelling brand identity. Otherwise, your social media presence will simply be some derivation of another brand.
Develop a strategy that articulates a clear and unique brand identity in novel ways using a mix of multimedia content to tell a cohesive story.
- Listen to your customers and competitors on social media
When it comes to marketing, data has always been of utmost importance; because if you want to succeed at marketing, then you need to know who you’re marketing to, what your competitors are up to, and where your market is heading. With this knowledge, you gain the power to make better marketing decisions and create better marketing strategies.